30–40 High-Quality Leads Monthly for an Insolvency Specialist

Company Insolvency Advice is one of the North West’s leading providers of corporate debt and company rescue solutions. With many years of experience, their team helps businesses of all sizes — from small owner-operated firms to public limited companies — manage debt, negotiate with HMRC, and navigate financial challenges. Their client-focused approach means they are always willing to meet in person or give advice over the phone, wherever businesses are based across the UK.

The Challenge

When Company Insolvency Advice came to Blue Sky Web Design, they were disheartened. Despite investing in SEO and Google Ads with another agency, their campaigns were failing to deliver a return on investment. Lead generation efforts were producing little to no results, leaving the business frustrated and concerned about wasted marketing spend.

The company needed a complete reset of its digital presence — a professional brand and website to build trust in a sensitive sector, and marketing campaigns that would finally deliver the enquiries they needed.

Our Approach

We began with a comprehensive audit of their website and marketing activity. The review revealed multiple opportunities to improve performance across branding, SEO, and paid search.

Rebrand & Website Redevelopment

The first step was to create a professional new brand identity that better reflected the authority and credibility of the business. We then completely redesigned and rebuilt the website in WordPress, ensuring it was optimised for lead generation. All page content was re-written and re-optimised, with new pages added to target valuable keywords identified during our research. Meta data across the site was also rewritten to strengthen search engine visibility.

SEO & PPC Overhaul

On the SEO side, we restructured the site around the most relevant and profitable search terms, ensuring that users could easily find the services they needed.

For PPC, we rebuilt the Google Ads account from scratch. This meant creating new campaigns, ad groups, and ads that were tightly aligned to user intent and conversion goals.

The Results

The transformation delivered exactly what Company Insolvency Advice needed: consistent, high-quality enquiries.

• The new brand and website created immediate credibility and trust.
  
• SEO improvements boosted visibility across valuable keywords
  
• The rebuilt PPC campaigns began generating qualified leads quickly and efficiently.
  

The business now secures 30–40 high-quality, pre-qualified leads every month in one of the most competitive markets in the UK.

Key Takeaways

In industries where trust is critical, professional branding and a well-structured website are non-negotiable. Pairing this with targeted SEO and properly managed PPC campaigns can turn failed lead generation into a sustainable pipeline of new business.

If your marketing campaigns aren’t delivering results, we can help. Explore our SEO, PPC, and Web Design services, or contact us today.