870+ Leads Generated for a Company Closure Specialist

Marchford was created to support company directors navigating the complex process of closing their business. The team provides clear, practical advice on dissolution, liquidation, and other closure options, always with a focus on compliance and director duties.

By combining specialist knowledge of the Companies Act 2006 with strong relationships across the insolvency profession, Marchford helps directors find the most efficient and affordable path forward, while ensuring they meet their responsibilities.

The Challenge

When Marchford first approached Blue Sky Web Design, the business was just an idea. There was no brand identity, no website, and no pipeline of enquiries.

To launch successfully, Marchford needed everything built from the ground up — branding, a professional website, and a strategy to generate traffic and leads in a competitive market.

Our Approach

We began with a branding exercise, developing a professional and approachable identity that reflected Marchford’s ethos of clarity and support. This identity became the foundation for the company’s website and marketing materials.

Next, we designed and built a WordPress lead generation website, carefully crafting all of the copy to position Marchford as a trusted specialist in company closure. The website was built to be fast-loading, user-friendly, and optimised for conversions.

To drive traffic and enquiries, we developed a two-pronged strategy. First, we implemented an organic content marketing plan based on detailed keyword research, publishing articles that established topical authority while providing useful guidance to directors. Second, we launched and managed a Google Ads campaign to deliver immediate visibility and leads. Over time, we refined the campaigns and applied conversion rate optimisation, ensuring the website converted visitors as efficiently as possible.

The Results

The launch was a success. Marchford entered the market with a strong brand and a professional, high-converting website that immediately began generating enquiries.

• In the first year alone, the website delivered 473 leads from 8,583 clicks.
  
• To date, the campaigns have generated over 870 qualified leads for the business.
  

The website continues to build organic traffic through its growing library of authoritative content, strengthening Marchford’s visibility and credibility in the insolvency sector.

Key Takeaways

This project demonstrates how a business can be built from the ground up with the right digital foundations. By combining branding, a lead generation website, content marketing, and PPC, Marchford went from concept to industry presence — and now enjoys a consistent flow of high-quality leads.

Whether you’re launching a new business or looking to grow an existing one, our Web Design and Digital Marketing services can help you achieve the same results. Contact us to find out more.