1,430% ROI for a Personal Guarantee Advisory Firm

How a rebrand, new website, content marketing, and PPC delivered consistent enquiries and transformed a referral-dependent business.

Personal Guarantees UK (PGUK) is the UK’s leading authority on personal guarantee and insolvency claim negotiation. With over 40 years’ experience in insolvency and accounting, the team combines technical expertise with hands-on experience of negotiating hundreds of claims. Their goal is simple: to help clients facing personal liabilities achieve the best possible financial outcome.

The Challenge

PGUK were highly respected in their field but were struggling to generate new enquiries online. Their branding was dated, their website no longer reflected their professionalism, and they were relying heavily on referrals. While referrals produced some work, they were inconsistent and left the business without a reliable pipeline of leads.

PGUK needed a complete digital transformation — one that would showcase their authority, attract new clients directly, and provide measurable returns on investment.

Our Approach

The first step was a brand refresh as the companies existing logo was dated and they only had a very low res version of their logo on file. We designed a new logo and visual identity that positioned PGUK as a credible, professional, and trustworthy authority in their niche.

Next, we completely re-built their website in WordPress. The old content was replaced with fresh, clearly written copy that explained services in detail and built confidence in the brand. The new website was designed to be fast, user-friendly, and optimised for conversions.

To ensure a steady flow of new traffic, we developed an organic content strategy, publishing topical, keyword-focused articles that answered common questions and built PGUK’s authority in search engines. This content helped position them as the go-to resource for directors dealing with personal guarantees.

In addition, we launched a targeted Google Ads campaign, bringing immediate visibility and traffic while the organic strategy gained traction. The campaigns were carefully optimised to attract high-quality enquiries at a strong return on investment.

The Results

The transformation was striking. PGUK went from a dated brand reliant on referrals to a professional, market-leading business with a strong digital presence.

The new website began ranking on page one of Google for important terms such as “personal guarantee help”.
Traffic grew rapidly, from zero to 600 monthly visitors.
The website and campaigns now generate 20–30 high-quality leads per month.
Most impressively, the combined strategy delivered an outstanding 1,430% return on investment.

Key Takeaways

For businesses in high-trust, specialist markets, first impressions matter. A strong brand identity and a professional, well-optimised website create credibility, while content marketing and PPC provide both authority and reach. For PGUK, the result was not just more leads — but a measurable, game-changing ROI.

Want to transform your business growth like PGUK? Explore our Digital Marketing and Web Design services, or contact us to discuss your project.

Client Feedback:

"Have been working with Lee for some months now. Totally professional and results focused. Could not be more pleased with the work he has done for us."

— Graham Clark, Director

Results Overview:

Project Deliverables:

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