744% Traffic Growth for a Plymouth Mortgage Broker

Trinity Mortgages are one of the most experienced independent mortgage brokers in Plymouth and the South West. As a fully independent firm, they have access to the whole mortgage market, allowing them to provide clients with the most suitable products, whether for purchases, remortgaging, first-time buyers, development finance, or commercial finance. They also offer independent advice in the insurance market, ensuring their clients have the right protection in place.

The Challenge

Although Trinity Mortgages were well-established locally, their online presence had fallen behind. Their website was outdated, poorly maintained, and no longer generating enquiries. At the same time, competitors were ranking higher in local searches, and Trinity lacked the visibility and trust signals needed to attract new clients.

They needed a modern, high-performing website and a strategy to strengthen their local search presence, showcase their reputation, and consistently generate new enquiries.

Our Approach

We started by rebuilding their website on WordPress, ensuring it was fast, mobile-friendly, and designed with conversions in mind. The existing content was reformatted and optimised to improve clarity and to target the right search terms. Clear calls-to-action were added to make it easy for visitors to get in touch.

Alongside this, we optimised Trinity’s Google Business Profile so they could appear prominently in local searches. To build trust, we advised on and supported a review-gathering strategy, encouraging clients to share their positive experiences online. This approach helped Trinity demonstrate credibility in a competitive market.